On this episode of the Nuts and Bolts of Leadership, host Billy Duren welcomes Shelby Sledge, co-founder of Strategic Mixtape, to discuss the power of authentic communication inside organizations and with customers.
Shelby breaks down how her team helps companies tailor their messaging, like making a custom mixtape, so that it fits their unique needs and values. She explains why it’s vital for organizations to align their internal messaging with how they communicate with customers, and shares why being genuine, transparent, and consistent builds trust.
Shelby also dives into customer journey mapping, the importance of ongoing conversations with both employees and customers and the need for leaders to keep learning, especially as technology and social media keep changing how we share information. The conversation explores handling feedback, crafting brief and effective messages, and why storytelling remains one of the most effective ways to connect with people.
Shelby wraps up with advice for future leaders: stay curious, work hard, and focus on serving others.
The Nuts and Bolts of Leadership Podcast
What does it mean to be a leader? Why does learning about leadership matter? How can we become servant leaders? The Nuts and Bolts of Leadership Podcast drills into the foundations of leadership for both the emerging and established leader. Billy Duren and Hali Gibson bring in dynamic leaders each week to discuss what being a lifelong learner and people developer really looks like. Join us as we bring you proven leaders who want to serve you with their story, as well as teaching us how to grow as leaders. We will be mining for the nuggets of wisdom from these dynamic leaders from throughout the country.
“The Nuts and Bolts of Leadership” is available on all major podcast platforms, including Apple Podcasts, Spotify, and IHeart Radio. For more information, please visit the Nuts and Bolts of Leadership Website.
This Podcast is edited by our friends at Deep Fried Studios.
Threaded Fasteners, Inc
Threaded Fasteners Inc. (TFI) is a 100% employee-owned business that specializes in the manufacturing, custom packaging, and distribution of steel fasteners. With over 350 dedicated employee owners, TFI maintains over $16 million worth of inventory across 17 locations, to meet the global needs of customers from industries including electrical utilities, chemical and electrical, commercial marine construction, steel fabricators, metal building manufacturers and Department of Transportation (DOT) fabricators. More information about TFI can be found on its website at threadedfasteners.com or through social media platforms including Facebook, LinkedIn and Twitter.
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